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The should be about. Using a unique title tag, is essential to achieve ranking and conversions on the search engine result pages for any web site. The
Using Unique Title Tags Is Important!

Whenever the spider visits your site, one of the first things it sees is the should be about. Using unique

Key points to keep in mind about the title tag are:

* The tag should be used to match the content on the page. A brief 3-8 word summary of what the page is about is best.
* The title tag should not be filled with keyword spam.
* It should be unique for every page on your site.
* ‘Untitled Document” is not a good title tag and generally means one wasn’t filled in when the page was created.
* Should be short and to the point. The longer the title tag, the less likely the searcher will see all of it.
* The title tag is considered part of the meta information for your webpage.
* You should include “tail end” keywords within your title tag as well.
* Your content on the page should dictate your title tag.
* Title tags should be typed in proper “Title Case”.
* Only include your site name at the very end of your title tags.
* Spelling and Grammar Matter!

The Importance Of The Title Tag

The title tag can not only make or break a potential visitor, it also makes or breaks your rankings. For example if you have a page about “Baby Elephants” and you’ve used your title tag for something like “Gigantic Octopus Eats Man” not only will this confuse visitors when they come to your page, it will confuse the spiders as well.

The one thing to remember when search engine optimizing your site, is you need to make everything as easy as possible for visitors and spiders to find, read, and rank your site accordingly.

Rather than using a title tag of “Gigantic Octupus Eats Man” for your baby elephant page, a title tag more fitting would be “Baby Elephants: All About Infant Elephants”.
More Advanced Usage Of The Title Tag

Once your comfortable creating relevant on point title tags, you can start to make use of the space for link baiting articles. Even though link baiting is a more advanced topic we’ll discuss later, a brief over view now could save you time later.

* Visitors love lists. Create pages with “5 Best Baby Elephant Zoo’s” Or “How To Raise A Baby Elephant In 5 Easy Steps”.
* Boring titles sometimes convert better than exciting titles.
* The words “Sale, Sell, Free” and other advertising related words should not be used, unless the page is actually about that.
* Including your site or business name at the end of your title tag can be good.